Snag the Perfect Spot for Your First Bakery Business

You've gotten on board and are ready to roll with your very own bakery cafe franchise. You've been handed a tried and true business model, you're prepping to go get trained, and now that you're the boss, you've got some choices to make!

The biggest one: where will you be located?

Launching a Cinnzeo Bakery Cafe™ franchise is a simple process with a solid amount of support, but a major component to your success is deciding on the right location. We've compiled a list of the top factors to consider when selecting the best spot for your new bakery cafe.

1. Accessibility

Accessibility is a big deal—crucial, really—when selecting a location for your business. Is the property easy to drive and/or walk to? What's the parking situation? Is it near public transportation? Is it in a convenient, popular part of town? You need to make sure you are on the right side of the road for going to work and coming home.

Be sure your clientele can easily spot and access your business! Building signage is very important - you cannot only rely on an A frame or a small sign outside your door for people to know you are there. Big branded signage is key!

2. Foot Traffic

Once you've found a highly accessible location, pay attention to the footfall. You want your bakery cafe in a popular area where people will likely need two things: a break from whatever they're doing, and a tasty snack.

3. Cost

It's important to stick to your budget, so as you determine how much money you want to invest in each aspect of your business, set a cap on rent or a property investment price.

Stick to it like frosting on a roll, and bear in mind starting in a spendy area might impact your cash flow and slow your progress towards breaking even and making a profit.

With that said, remember your starting space doesn't have to be permanent! Make sure you understand the term of your lease - is it 5 or 10 years? Make sure you have the flexibility to move to a larger space if needed - shorter lease terms will allow for this.

Rollin' with a well established franchise like Cinnzeo means you're likely to grow and expand, anyway.

4. Competition

Where do you get the most traffic?

An area highly concentrated in competition could mean that there's high demand for your business in that location—yay!—buuut then you've still got all that competish—boo.

If you're gonna go for it, make sure to do some sussing: what do your competitors have that you don't have? What edge do you have on them?

Ideally, you seek out an area with high demand and little competition. We know, that's the dream, and trust us it can become a reality much faster than you think. Cinnamon rolls are widely beloved, so you may be hard pressed to find a populous location that wouldn't work well for your Cinnzeo bakery franchise!

5. Demographics

Along with the competition you'll want to pay attention to local demographics.

A bakery cafe with a menu built for families is likely to be successful in an area where there are lots of kids and young couples.

A location near offices and clinics are great for young professionals who require a quick snack and coffee before starting their day and would love to have a treat after a long day at work.

An area known for having a high vegan population is probably not ideal for a traditional bakery that uses dairy products.

Consider who and where your target customer is and where they’re located.

Conclusion

Snagging the perfect spot for your bakery business is key to its success. Keep these factors in mind, along with the advice of your highly knowledgeable and supportive franchisor—like Cinnzeo, who has been in business for over 30 years and has over 70 bakeries worldwide—and you'll be rolling (in) dough in no time.

Get started today!