What Goes Into Making a Franchise Business Successful?

By default, handling a business comes with a lot of high risks, but in turn, a lot of high rewards as well. Entering into a franchise is much the same. Of course, there are fewer risks involved with franchising compared to setting up an entire company, given you’re already working with an established brand. That said, there's still a lot of things that need to come to pass for a franchise to gain success.

Tips on Making a Franchise Business Successful

- Choose a Brand That's Established

When you invest in a franchise whose brand is well-known, there will be heightened awareness. You also get the benefit of people that will show up for the sake of brand loyalty. Take, for example, a Cinnzeo™ franchise in Alberta. Since the brand is already established, marketing will cost less. There will also be savings on other resources that would have been spent establishing the name of the business.

- Have a Standardized Business Process

One of the main points of success for a franchise is brand recognition. The brand already has a reputation for having services that are consistent. That's what makes a standardized business process crucial to a franchise's success. When practices within the franchise run consistently with practices across brand outlets, customers have expectations. They will want to experience the same treatment they got in other branches of the business.

- Have the Right Location

Chances are, you've invested in a business that's largely client-facing. This could be a restaurant, a retail shop, or a bakery franchise in Vancouver. Whatever it is, location plays a direct role in profitability and overall success. Aside from the physical location, consider the territory size as well.

- Have the Right Training and Support

A great sign of success to come is if the franchise you got has extensive employee training. A standard business process is emphasized through training. That way, employees will be well-equipped to provide the franchise brand's known level of service. Of course, the franchisor needs to provide support as well; this is just as important. That way, in case there are any issues with the franchise outlet operations, you have a person to turn to.

Examples of top franchises that are doing well in Canada include:

• Marlin Travel - A travel company acquired in 2006 by Transat Distribution Canada. One of Canada's largest holiday travel retail distributors.

• Mr. Lube Canada - Found in the automotive industry. Almost 500 locations all over Canada.

• Pizza Pizza - Long-running since the late 1960s. Over 750 locations all over Canada.

• Tim Hortons - Well-known Candian brand globally, and the biggest Canadian franchise. There are almost 5,000 locations in 14 countries.

Conclusion

Taking on a franchise is a lot like taking on a new business: there are risks and rewards. That said, franchising is far less risky than starting a company. To succeed in franchising, choose an established brand, have the right location, and have the right training and support. If you’re looking to franchise a trusted brand in the food and beverage industry, try Cinnzeo™ Bakery Cafe!

Interested in taking on a Cinnzeo franchise in Ontario? Reach out to Cinnzeo™ Bakery Cafe today to ask about our franchise opportunity! Our Canadian-style bakeries bring a swirl of joy to our guests worldwide.